We are Latana, an innovative product focused on capturing the $5 billion+ brand tracking market. Put simply, Latana gives brands the tools to make better marketing and campaign decisions by giving them world-class insights about their brand performance. In its short existence, Latana has already started working with some of the hottest B2C brands, including Headspace, Transferwise, Unilever, and more – and we’re just getting started!
About the Role
As the B2B Demand Generation Lead, you will be responsible for driving Latana’s demand and customer acquisition opportunities via channel growth in: Paid Social, Paid Search, Display, Retargeting, etc. Your role will be to own and drive all paid marketing campaigns, conversion optimisation, and testing through the Latana website.
You will be the steward of all paid channels for our B2B SaaS software in a growing marketplace. This is a new product with a distinct advantage over competitors so we are looking for someone who can work with the rest of our marketing team to generate awareness across multiple channels and drive the pipeline. You will work with a wide range of teams including: design, product, sales, and research to build a performance marketing strategy and also feed insights back into the business.
Your Skills and Experience
What We Offer
Latana is committed to providing a respectful, safe, and inclusive workplace. Our team is composed of a highly-skilled and diverse staff. Diversity at Latana means fostering a workplace in which individual differences are recognized, appreciated, and respected in ways that fully develop and utilize each person’s talents and strengths. We pride ourselves on working with the best and we know our company runs on the hard work and dedication of our talented employees.