We are Latana, an innovative product focused on capturing the $5 billion+ brand tracking market. Put simply, Latana gives brands the tools to make better marketing and campaign decisions by giving them world-class insights about their brand performance. In its short existence, Latana has already started working with some of the hottest B2C brands, including Headspace, Transferwise, Unilever, and more – and we’re just getting started!
About the Role
As a Sr. Product Marketing Manager, you will be responsible for positioning Latana’s B2B SaaS software in a growing marketplace. This is a new product with a distinct advantage over competitors so we are looking for someone who can position our USPs and all our product features across multiple channels to build awareness and drive pipeline. You will work with a wide range of teams including: design, marketing, product, sales, and research to build a product marketing strategy and also feed insights back into the business.
This role resides within the commercial team, however you will also interface with technical teams as you become an expert and evangelist for our product. This role will require the ability to take deeper scientific knowledge and create meaningful value propositions that speak to a variety of audiences. You will be responsible for positioning Latana as a thought leader in brand tracking.
Be the expert on the product benefits to drive awareness. This will include both creating and executing the Product Marketing Strategy in partnership with our product, marketing, and research teams.
Develop use cases and core value propositions that will resonate with various personas across multiple verticals.
Partner with our Sales and Account Management teams to incorporate key value propositions and use cases via presentations and other comms materials to help drive pipeline .
Be our technical point of contact between the commercial and research teams in order to translate the technical market research knowledge into value-based messaging.
Partner with the rest of the marketing team on Web and Digital presence to help drive conversion optimization.
Contribute to key GTM strategies for new product and project launches.
Further establish and grow our brand by refining a message and tone of voice that is tailored to our target audiences: exciting B2C, mid-market companies.
Your Skills and Experience
3-5 years hands-on experience in Product Marketing. We are looking for someone with strong B2B SaaS Experience.
Native-level written English, including a knack for writing catchy and creative copy.
Proven experience implementing campaigns to drive increased results across multiple channels.
Ability to utilize product marketing conversion optimisation including: A/B and Usability Testing.
Experience with previous product and/ or product feature launches working with both written and video content. We are also looking for someone who has proven experience with campaign positioning and strategy across multiple channels to increase pipeline based upon product marketing campaigns.
Experience with the tools in our marketing toolkit (e.g. SEMRush, Google Analytics, and Contentful) would be ideal.
What We Offer
A challenging, yet encouraging work environment.
The opportunity to contribute to the success of a fast-growing, market-leading product.
A lifelong learning budget to contribute to your continuing education.
A yearly stipend for use on public transport or personal fitness via Urban Sports Club.
In-house coaching to help you grow personally and professionally.
A MacBook Pro and all the peripherals you need to succeed in our remote working package.
A beautiful office in Berlin-Kreuzberg with the opportunity to work remotely.
Regular team outings on our two company boats plus regular social events!
Latana is committed to providing a respectful, safe, and inclusive workplace. Diversity at Latana means fostering a workplace in which individual differences are recognized, appreciated, and respected in ways that fully develop and utilize each person’s talents and strengths. We pride ourselves on working with the best and we know our company runs on the hard work and dedication of our talented employees.