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Principal Product Marketing Manager

  • Anywhere

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Digital Media Mid-Market Product Marketing team is looking for an experienced Product Marketing Manager to help drive the next phase of growth for this business segment. In this role, you will be responsible for end-to-end planning and execution of key growth motions in the Mid-Market segment for Adobe’s Creative Cloud and Document Cloud solutions. The ideal candidate for this role should demonstrate a business owner mindset, with balance of strategy and execution experience and consistent track record of driving growth in fast-paced environments.What You’ll Do

  • End to end planning, execution and optimization of key sales motions based on customer insights
  • Drive funnel inspection to identify what’s working or not, and secure cross-functional alignment on recommendations
  • Partner with Sales & Marketing teams to drive growth through levers such as propensity models, marketing campaigns and seller enablement
  • Proactively identify opportunities to streamline operations, optimize customer experience and unlock new growth motions for the business
  • Proactively identify new opportunities for growth and pilot new GTM motions to scale the business
  • Partner with Sales & Finance on opportunity sizing and target setting
  • Drive ongoing business inspection and specific deep dives in QBR/ RTB meetings

What You Need To Succeed

  • BA/BS preferred OR 10+ years of experience driving product marketing and go-to-market OR equivalent practical experience.
  • Strong analytical skills and ability to draw insights from data and translate them into actions
  • Excellent interpersonal skills with ability to influence cross-functional teams across the organization
  • Self-starter with positive attitude and proven experience driving business impact in complex, fast-paced environments
  • Strong executive presence and excellent communication skills
  • MBA, or consulting experience preferred

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 — $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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