As a Senior Manager Membership at adidas you are responsible for leading the Membership Program in Europe. Your task is to own and drive the continuous improvement and localization of the global Membership Program, Creators Club, in collaboration with the Global Consumer Engagement team and local market stakeholders to deliver a proposition that will drive value for members. You will work with consumer and business insights to further connect the brand to members through activations, rewards and benefits that both surprise and delight.
With your data-driven, continuous improvement approach you will contribute to identifying strategic as well as tactical opportunities that drive incremental value for our consumers and adidas alike. Defining best practices, leveraging global resources and driving a culture of excellence are just a few of the key activities that will be expected from this role. You will need the vision and understanding of how all the pieces fit together, but also be able to dive into the detail to get things done.
Key Responsibilities Accountable for the vision, implementation, operation and success of the Membership Program Strategically define and drive the local implementation, operation and continuous improvement of the Membership Program with focus on member acquisition & conversion, purchase frequency, and NPS. Drive the integration of the Membership Program in Europe by partnering with local teams including planning, content, retail, ecommerce and other relevant business stakeholders to capture the best synergies for the business and our members. Working closely with the Consumer Analytics teams to extract actionable insights from consumer data, using these insights to evolve the program to engage, re-engage and convert members.
Own the financial modelling of the program locally, ensuring the Membership Program delivers on business results in the most efficient & strategic way. Be the main process counterpart for local stakeholders concerning the Membership Program development, optimization & expansion, including new program capabilities & functionalities. Explore & identify new program rewards and services.
Partnering with the Global Consumer Engagement team to establish the right prioritization of improvements into the global program backlog. Drive and maintain a European membership calendar in close collaboration with Digital Activation Planning and Retail teams. Embed a test and learn mindset in the membership team and champion this across the complete Digital Activation function.
Monitor and analyze respective processes continuously to understand the performance of the Membership Program. Identify improvement opportunities and define respective solutions. Support quarterly planning in close collaboration with global digital stakeholders to identify program improvement opportunities, conducting process reviews involving all relevant stakeholders to collect feedback and inform backlog of improvements.
Responsibilities People Management Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions. Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with development opportunities. Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
Provide team members/direct reports with clear direction and targets that are aligned with business needs and Europe objectives. Requirements Education & Experience Degree with focus on Marketing, Business Administration or IT or related areas, or equivalent combination of education and experience 8 years of experience in a Digital and/or eCommerce environment Expert knowledge of CRM & Loyalty programs Experience in managing highly complex processes, involving multiple teams in different geographies Experience in product management and/or working using agile/SCRUM methodologies Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely Project management and project monitoring experience Documentation and ticketing tool knowledge (e.g.
Confluence, Jira etc.) Fluent English both verbally and written Knowledge of other languages an advantage or an understanding of localization
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